TikTok Shop US e-commerce data weekly ranking has been released, the specific information is as follows
Last week, the total GMV reached 71.7 million US dollars, down about 15.55% from the previous week, which is a normal fluctuation after the festival; the average daily order was 10.2 million US dollars
The top 5 categories of GMV orders last week were: beauty and personal care ($16.48M, 19.55%), collections ($8.79M, 10.42%), women’s clothing ($8.38M, 9.94%), sports and outdoor ($5.64M, 6.69%), mobile phones and electronic products ($5.39M, 6.40%)
Pokémon Go collectibles are selling like hot cakes on TikTok in the U.S.
Recently, TikTok officially released the 2024 trend report “What’s Next” (, providing marketers with forecasts on the changing trends in the TikTok community. It is understood that the report mentions the trend signal: Curiosity Peaked. Data shows that compared with known topics, TikTok users are 1.8 times more likely to accept new topics pushed by the platform than users of other platforms.
This result is highly related to TikTok’s young customer base. According to the US market report “TikTok US Bible 2023” officially released by TikTok, “Millennials (1981-1995)” and “Generation Z (1996-2012)” account for more than half of the total number of TikTok users. They are more willing to accept new things than other groups. In terms of shopping preferences, their hobbies are more diversified, especially the “Generation Z”, who prefer to find their own unique subculture groups.
The Pokémon IP has already gained a high reputation internationally
These niche enthusiasts are not only willing to spend money on entertainment, but also fancy the collection value of the cards themselves. Rare cards are not only entertainment products, but also a niche investment product. On the collectible card trading platform, some out-of-print anime or sports cards can be sold at sky-high prices.
Take China’s leading IP Pop Mart as an example. At the semi-annual performance briefing, Pop Mart founder and CEO Wang Ning set a goal of “rebuilding” a Pop Mart with overseas business revenue exceeding 2019 (1.8 billion yuan) next year. It is understood that in the first half of 2023, Pop Mart will open 12 to 55 new offline stores in Hong Kong, Macao, Taiwan and overseas, 143 robot stores (including joint ventures), and 28 cross-border ecommerce platform sites. The Hong Kong, Macao, Taiwan and overseas markets contributed a total revenue of 376 million yuan, a year-on-year increase of 139.8%, andcontributed operating profit of 78.89 million yuan.
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