With Valentine's Day approaching, many consumers are looking for gifts and holiday ideas on TikTok
For businesses, Valentine’s Day is also one of the important marketing festivals in Q1. According to the data of Valentine’s Day trend insights and industry strategies officially released by TikTok For Business, 69% of consumers plan to celebrate Valentine’s Day.
In 2023, consumers in North America alone will spend $26 billion on Valentine’s Day, an increase of 8.7% from 2022. Per capita spending is also increasing: personal spending on Valentine’s Day in 2023 reached $192.8.
In addition, in terms of gift preparation and celebration methods, nearly 1/3 of consumers choose to choose gifts online,
43% of consumers choose to celebrate the festival with their partners by dining out or traveling, and nearly 20% choose to cook or bake by themselves to prepare different surprises for their partners.
As of the end of January, major merchants are still in the stage of stocking and warming up for Valentine’s Day,
but some merchants have already prepared products for Valentine’s Day promotions in advance and have achieved good sales conversion.
According to statistics: Many hot products with romantic colors and designs are selling well on TikTok-these elements include red, pink, and patterns with love symbols such as hearts, roses, cupids and couples.
These products cover multiple categories, including: clothing, jewelry, home decoration, etc.
The sales volume has been on an upward trend in the past 7 days and will continue to rise.
Many cosmetics, skin care products, digital 3C, kitchen supplies and other product categories are using the "Valentine's Day" scene to carry out marketing
On TikTok, Valentine’s Day-related tags have recently seen a double increase in exposure and the number of works. It is expected to see a significant increase from February 7 to February 14 and reach a peak. It is recommended that businesses and advertisers prepare materials as soon as possible to seize the time bonus for batch delivery.
In addition to buying regular goods, most people will design packaging by themselves, or directly buy DIY gift boxes to show sincerity and increase the sense of ritual of gift giving.
For example, the “butterfly surprise box” that has been popular on the platform recently – flowers and gifts are wrapped in gift boxes, and banknotes or greeting cards are tied to the ribbons of balloons.
As the box is opened, the balloons will fly into the air, creating a dazzling effect. This kind of DIY product can be invested through TikTok and finally sold on the independent station.
Valentine’s Day is a traditional festival celebrated by couples. But nowadays, Valentine’s Day is changing from single audience marketing to all-round integrated marketing. As “her power” and “self-pleasing” become popular trends around the world, Valentine’s Day has also become a festival for some single women to consume in order to “pamper” themselves. In addition, it has become a trend to give gifts to people other than partners and pets on Valentine’s Day.
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