Summary of Paid Traffic Channels for Shopify Independent Stations in 2024

google ads

As of August 2023, Google’s global market share is approximately 92%, and its closest competitor Bing holds approximately 3% of the market share. Google advertising can be divided into six categories: search advertising, performance maximization advertising, display advertising, shopping advertising, video advertising and demand development advertising. You can choose to display ads on Google search engines, Youtube videos or other network partners. Through accurate positioning settings, flexible budgets and ad types, you can achieve precise advertising delivery and ultimately achieve ideal conversion goals.

social media advertising

There are many mainstream social media in foreign countries. Finding a suitable platform to place platform advertisements based on business needs can achieve remarkable results. Common ones include: Facebook ads, Instagram ads, YouTube ads, Pinterest ads, Twitter ads, LinkedIn ads, Snapchat ads, TikTok ads, etc.

network alliance

Purchasing advertising space on other websites to attract traffic is a type of online advertising. Partnering with other websites to provide commissions or promotional fees to drive traffic to your own website is affiliate marketing. KOL celebrity marketing, which is very popular at the moment, is a method of attracting traffic favored by many businesses. It can very effectively increase brand awareness and achieve higher conversion rates. Of course, the cost of celebrity marketing is generally quite high.

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