Drainage indicators
Traffic indicators are data used to measure a store’s ability to attract and retain users. Different traffic methods may have different indicators, but generally speaking, the following indicators are more commonly used and important.
Views:Pageviews refer to the number of pages visited within a certain period of time. Pageviews can reflect the user’s interest in the store content and products, as well as the time the user stays in the store. The higher the pageviews, the more interested the user is in the store, and the more likely they are to take the next step.
Bounce Rate:The bounce rate refers to the proportion of users who leave the store after browsing only one page to the total number of visiting users. The bounce rate can reflect the user’s first impression and satisfaction with the store, as well as whether the user has found the information or product they want. The lower the bounce rate, the more satisfied the user is with the store, and the more likely they are to continue browsing or purchasing.
Conversion rate:Conversion rate refers to the proportion of visitors who have completed their expected goals (such as placing orders, registering, consulting, etc.) within a certain period of time. The conversion rate can reflect the store’s ability to achieve revenue or growth goals, and whether the store meets customer expectations and needs. The higher the conversion rate, the more effective the store is in attracting customers, and the more likely it is to increase user loyalty.
Traffic generation tools
Facebook Pixel:Facebook Pixel is a code snippet used to track the effectiveness of Facebook ads, which can help businesses measure, optimize and expand Facebook ad campaigns. Businesses can use Facebook Pixel to understand what users do in their stores after seeing their Facebook ads, as well as the performance and differences of different ad creatives and audiences. Businesses can even use Facebook Pixel to create custom audiences and similar audiences, as well as conduct strategies such as remarketing and dynamic ads.
Shopify Reports:Shopify Reports is a reporting tool built into the Shopify backend that can view and analyze your store’s sales, traffic, products, marketing and other data. Merchants can use Shopify Reports to understand the basic situation of the store, as well as data changes in different time periods, regions, channels, devices and other dimensions.
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