TikTok Shop's weekly ranking of US e-commerce data has been released, with the following details
The top 5 categories of GMV last week were: beauty and personal care, women’s clothing, collections, sports and outdoor, mobile phones and electronic products;The sports and outdoor categories had a relatively rapid growth in GMV and sales last week, replacing mobile phones and electronic products in the top 4 rankings this week, with an average price of 42.7 US dollars; the main hot-selling products are affordable women’s sportswear, equipment and small home sports equipment, including: yoga pants, hoodies, waist belts, steppers, mini trampolines, etc.
Exercise, weight loss, and fitness have always been hot topics that attract widespread attention around the world. In China, with the popularity of the New Year’s film “Hot and Spicy”, Jia Ling’s “feat” of losing 100 pounds has also become a hot search on Douyin. Many fitness bloggers have analyzed Jia Ling’s secrets to losing weight and gaining muscle, which has also ignited the enthusiasm of countless people to lose weight during the New Year.
The top 5 categories of GMV last week were: beauty and personal care, women’s clothing, collections, sports and outdoor, mobile phones and electronic products;The sports and outdoor categories had a relatively rapid growth in GMV and sales last week, replacing mobile phones and electronic products in the top 4 rankings this week, with an average price of 42.7 US dollars; the main hot-selling products are affordable women’s sportswear, equipment and small home sports equipment, including: yoga pants, hoodies, waist belts, steppers, mini trampolines, etc.
Exercise, weight loss, and fitness have always been hot topics that attract widespread attention around the world. In China, with the popularity of the New Year’s film “Hot and Spicy”, Jia Ling’s “feat” of losing 100 pounds has also become a hot search on Douyin. Many fitness bloggers have analyzed Jia Ling’s secrets to losing weight and gaining muscle, which has also ignited the enthusiasm of countless people to lose weight during the New Year.
On TikTok, many experts will also share their daily fitness routines on the platform, and many users have set “flags” for self-discipline and weight loss in 2024. As a result of this demand, sports-related products are hot on TikTok Shop.
However, for most ordinary people with mediocre willpower, it is difficult to overcome laziness and make themselves willing to exercise day after day. Therefore, many users are looking for some time-saving, labor-saving, and entertaining ways of exercise to meet their needs for weight loss and fitness.
This week, data found that another small, light, and easy-to-store home fitness “toy” has soared in sales on the TikTok Shop US site, and sales are still rising as of today. It is the “Mini Trampoline”.
On 1688, the average price of the same mini trampoline is between RMB 100 and 150. Compared with TikTok's unit price of US$135, the gross profit margin is close to 900%!
People who exercise and keep fit can do exercises on the trampoline, such as jumping, raising legs, and squatting, and the built-in handles can help them maintain balance and avoid injuries. According to the product description and reviews, this mini trampoline has many benefits for people who exercise at home: it is not only small in size, light in weight, easy to install and store, but also jumping on it will not make harsh noises that affect family and neighbors.
In addition, because it has its own elasticity, especially for people with large body weight, this trampoline can help them reduce the damage to the knee joints caused by intense exercise, so it is very popular on TikTok: On TikTok, searching for “reboundingworkout (jumping exercise)” can see many sports bloggers sharing mini trampoline aerobics – with fast-paced pop music, everyone exercises on the mini trampoline, attracting a large number of users to follow suit.
In addition to the recently popular mini trampoline, the store's best-selling star products also include home steppers, dumbbell sets, rowing machines, under-desk bikes, etc.
In terms of promotion methods, the store mainly relies on mainstream short video influencers to sell goods, but it is also actively planning live streaming: the total number of influencers is 662, with more than 2,000 videos with sales, a total exposure of 39.5 million; 97 live broadcasts, with an average sales of US$540 per session.
From the perspective of the influencers, the influencers are mainly young women, mainly distributed in the two categories of beauty and personal care and women’s clothing. In particular, women with a larger body shape who have the need to lose weight through fitness have better conversion effects. Compared with a small base of people, they need to pay more attention to joint protection when exercising, so it will be more convincing for them to sell mini trampolines.
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