Platforms exert their strength to ignite consumer enthusiasm
From brand sponsorship to peripherals, every corner of the “Euro Cup” contains new opportunities for cross-border e-commerce. From the platform side, AliExpress became the official partner of the “Euro Cup” in 2024, and then signed football superstar David Beckham as the global spokesperson and launched exclusive gameplay during the “Euro Cup”, successfully attracting the attention of consumers. It also allowed Europe, a market with huge potential, to drive the shopping carnival of European people along with the popularity of the “Euro Cup”. It is reported that after AliExpress officially announced the sponsorship of the “Euro Cup”, AliExpress’s sales of football supplies in May increased by 80% year-on-year, and Spain and France became the countries with the highest football sales in May. In addition to football, sports shoes and clothing, football ornaments, small flags, atmosphere lights, projectors, etc. also occupy the best-selling list.
Traffic surges, challenges coexist
The traffic dividend of the “Euro Cup” has brought huge opportunities to sellers in Europe, but the model of simply moving domestic products to overseas platforms for sales is slowly being eliminated. More and more sellers realize that refined operations are the long-term way to do business: investment strategies, supply chains, logistics carriers, etc. have become the focus of attention in refined operations. Among them, logistics, as a crucial link in order delivery, is naturally the top priority of everyone’s attention.
I believe that sellers riding this wave of traffic have already felt that although the European market is relatively mature, it is still a problem in various aspects such as tight space and unstable timeliness. Therefore, choosing a reliable logistics company to escort you will not only help improve customer satisfaction, but also give it an advantage in market competition.