Christmas is one of the important festivals in the world, especially in Europe and the United States.
In the two months leading up to Christmas every year, people spend a lot of time and energy preparing home decoration and gifts in order to celebrate the holidays with family and friends.
On TikTok, people use short videos to record the happy moments before the holidays, including: purchasing Christmas-themed items, cooking themed desserts, decorating Christmas trees, and lighting ceremonies, and share the Christmas gifts they bought. The popular festival-related hashtag #christmascountdown has exceeded 104 million views!
Through data, it is found that some high-profit festive home decorations are continuing to sell well in TikTok Shop due to the festival. This week, the sales of this remote-controlled floating candle and magic wand set have surged, and are about to exceed 20,000 pieces, with a GMV of US$320,000. The product is mainly sold through short videos of influencers. People usually hang electronic candles on Christmas trees or other places in the home. This not only adds to the festive atmosphere, but also avoids the potential safety hazards caused by open flame candles. Therefore, it is widely popular with the public.
The influencer @sydney.shops used a 15-second video to demonstrate the effect of the floating candle in two situations: light on and dark, as well as the operation of the magic wand remote control. It has received 11.5 million views and estimated sales of more than 6,000 pieces!
In addition to decorating the Christmas tree, an essential tradition at Christmas is giving gifts.
Recently, a small handmade candle shop: Vineyard Candle has seen rapid growth through holiday marketing. The hot-selling product is Dr. Pepper scented soy candle. Dr. Pepper is a famous local beverage brand in the United States. This candle uses the packaging of the beverage to cleverly fill the candle inside.
This candle is mainly sold through short videos of experts, and the main content of the short video revolves around unboxing and trying the fragrance. Blogger @shayna.c3 described in this 35-second fragrance review video: “It smells like Dr. Pepper”, which triggered a lot of doubts in the comments section. In the eyes of netizens, the taste of Dr. Pepper, a caramel carbonated beverage, is too strange and complex, and it is incredible for candles to replicate its taste. Driven by curiosity, netizens placed orders one after another and prepared to try it themselves. In the end, this video received 10.8 million views, and the estimated sales volume exceeded 9,000 pieces!
According to most netizens, the scents of Dr. Pepper candles include: cherry, vanilla and cinnamon. Due to its interesting design, red packaging with a Christmas atmosphere, and warm and sweet aroma, the sales of this candle have soared recently: the unit price is US$35, the total sales volume has reached 35,800 pieces, and the GMV is nearly US$796,500! The production cost of candles is low, and the estimated cost of a single candle is no more than RMB 10, which is a high-profit product.
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