With the help of advanced matching, hashed customer information is sent to the Meta technology platform along with Meta Pixel events, which can help advertisers attribute more conversions and reach more users, thereby optimizing advertising results. Introduction to Meta Web Advanced Matching Meta Pixel relies on browser Facebook cookies to match pixel events with Facebook …
The Meta Pixel is a small JavaScript code snippet that can be added to the header section of your website. The Pixel consists of two parts: the base code and the event code. Once the Meta Pixel is installed, it will receive information about actions or events that occur on your website. The Pixel receives …
How to set up automatic events in Meta Event Manager? Read More »
Meta Pixel is a small piece of code that records actions that occur on your website. With Meta Pixel, advertisers can measure advertising effectiveness, optimize advertising, and build advertising audiences. To create a Meta Pixel, first go to the Events Manager. Click Connect data to associate the data source, select the Web site, and then …
How to create and install Meta Pixel (English interface)? Read More »
A Meta Pixel is a small piece of JavaScript code that records actions that occur on your website. With the Meta Pixel, you can track user actions on your website (such as adding items to a shopping cart or initiating a checkout), and you can also use the Meta Pixel to deliver remarketing ads to …
How to create and install Meta Pixel on your WordPress website? Read More »
To sell or promote products across Meta technologies, you must create a catalog, which contains all the product information you want to promote or sell on Facebook and Instagram stores. Merchants can use catalogs in combination with different ad types such as Dynamic Ads, Carousel Ads, Collection Ads, and Collaborative Ads to promote products. Meta …
Once you’ve installed your Meta Pixel, it will fire every time a user takes an action on your website. You can use the following tools to diagnose issues that may be causing your Meta Pixel to not send accurate data or not work at all, and to verify the data payload. Pixel Helper Pixel Code …
Introduction to common Meta Pixel code errors and troubleshooting tools Read More »
With a Facebook Page, you can manage every aspect of your business, keep customers up to date, publish and promote content, engage your audience with your products, and create a seamless customer service experience. Deactivate a Facebook Page Published and active Pages are visible to the public. Unpublishing or deactivating a Page will hide it …
According to Meta, if your public page does not comply with Meta’s advertising policy or other guidelines, you may be restricted from using advertising features; if you seriously or repeatedly violate Meta’s advertising policy, Meta will deactivate your advertising account and delete your public page. To check your Facebook Page status, first click on your …
You need a Page to advertise on Facebook and you must have a personal Page to create a Page. Similar to a personal Page account, a Facebook Page also requires an account, which will be displayed below the Page name and in the Page URL. The homepage link of a newly created public page will …
How do I create a custom account for my Facebook Page? Read More »
When running ads on Facebook, advertisers can pay for ads in two ways: Automatic payment: advertisers do not need to pay for ads immediately, but will accumulate advertising costs as ads are run. Meta will automatically charge you on your monthly bill due date or when your spending reaches the payment threshold. Pre-charged funds (manual …
How do I create a pre-funded Facebook ad account? Read More »
