1. The total sales of the top 10 categories in the US region of TikTok Shop this period reached approximately US$58.56 million.
According to the data provided by Tabcut, beauty and personal care, and women’s underwear still lead the market, among which “beauty and personal care” has a weekly sales of approximately 1.26 million pieces and a weekly sales of approximately US$18.26 million; while “women’s clothing and women’s underwear” has a weekly sales of approximately 650,000 pieces and a weekly sales of approximately US$9.4 million. The weekly GMV of these two popular categories totaled approximately US$27.66 million, accounting for almost half of the sales of the TOP 10 category list.
The GMV of the “mobile phone digital” category in this period has increased significantly, ranking from the fifth place in the previous period to the third place, with a weekly sales of approximately 410,000 pieces and a weekly sales of approximately US$6.31 million.In this category, a Lenovo brand “X15 Pro Wireless Bluetooth Noise Cancelling Headphones” has become a hot product in this category with a sales volume of 38,800 units. The total sales volume of the single product has reached 179,000 units, with sales of 4.7 million US dollars.The categories that followed were “sports and outdoor”, “health care”, and “home appliances”. The “home appliances” category also rose one place this period, from seventh to at least sixth, with weekly sales of 3.25 million US dollars.
Ranked first in the weekly sales list of the “home appliances” category is a “USB-powered portable color night light humidifier” priced at US$12.29. This product sold a total of 5,400 units this period, with sales of approximately US$39,000.It is understood that this rechargeable flame humidifier is powered by USB and mainly generates fine mist by using ultrasonic frequency, which can effectively replenish indoor air humidity, relieve dryness, and improve respiratory health.
Coconut oil saliva water is on the list again, with 71,000 units sold in a week
According to Tabcut data, there are 2 new faces in this issue’s Top 10 list of small shops, namely:Ranked seventh in this issue’s list, Micro Ingredients, a small shop mainly engaged in the “health” category, has a weekly sales of about 693,000 US dollars, and the store’s popular “multiple collagen peptide powders” sold a total of 20,473 units in this period.Ranked ninth in this issue’s list, Zoyava, a small shop mainly engaged in the “health” category, has a weekly sales of about 544,000 US dollars, and the store’s popular “Zoyava Seaweed Multivitamin Set” sold a total of 6,298 units in this period.According to the data provided by Tabcut, the first place in this issue is still occupied by Tarte Cosmetics, with weekly sales of about 1.25 million US dollars, a total of 35,781 items sold in a single week, and the star product “tarte™ best-selling three-piece set” sold a total of 16,315 pieces in this issue.In addition, the hot product “Coconut Oil Saliva” of GuruNanda LLC, the second store on the list, became the best-selling product of the week with a sales volume of 72,109 pieces this issue. This affordable alternative to teeth cleaning and expensive tooth paste has been on the list for nearly a month since it became popular on TikTok last year, and has become the most popular explosive product in the US area of TikTok at the beginning of this year.Digging deep into its sales model, it was found that the brand mainly carried out video sales in the form of batch cooperation with influencers. There were as many as 1,200 related videos and 578 related influencers in this issue.
McKinsey’s “US Live Broadcast E-commerce Market Research Report” released in 2023 shows that live broadcast e-commerce has shown strong growth in the US market: 42% of US consumers have regarded watching live broadcasts as a form of entertainment; nearly half of the audience will place an order in a live broadcast, and most of them will buy 1-2 items at a time.It can be seen that although the American people have not yet fully developed the consumption habit of live shopping, the potential of the US live broadcast market has been initially revealed and the trend is ready to take off.
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