AliExpress, one of the “Four Little Dragons Going Global”, has made new progress overseas. According to CNN, AliExpress has reached a cooperation with Magalu, a local Brazilian retail giant. AliExpress’s cross-border products will be sold simultaneously on Magalu, and Magalu will also open a store on AliExpress to sell local products.
Optimistic about Chinese cross-border e-commerce, Brazilian retail giant reaches cooperation with AliExpress.
(After announcing the cooperation with AliExpress, Magalu’s stock price soared by more than 12%)
This means that Chinese cross-border merchants on AliExpress will have a new sales channel with more than one million active users. And with the support of Magalu’s local supply, the product categories on AliExpress will be more abundant, attracting more consumers.
After the two parties officially announced the cooperation, Magalu’s stock price rose by more than 12%.Recently, Brazil’s tax reform policy has been unpredictable.
AliExpress has become the first cross-border e-commerce platform to obtain Brazil’s “Tax Compliance Program” license, and continues to strive for preferential policies for Chinese merchants in the Brazilian market. This time, Magalu’s olive branch of cooperation is a positive signal, using multi-channel operations to bring new growth to cross-border merchants.