Facebook recommends that the length of ad titles should be controlled between 25 and 40 characters, which can maximize engagement. Too long titles can easily make users lose interest in reading and affect conversion rates. So the focus should be on creating content that is understandable and value-focused.
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Things to pay attention to:
1.Do not mislead consumers
One of the reasons a Facebook ad headline fails is that it doesn\’t match the content on the target landing page. For example, the headline says 50% off the price, but when the user clicks on the ad, the discounted item is not found.
2.Do not express or imply the user\’s attributes or personal characteristics
Ads may not express or imply (including directly or indirectly) certain personal characteristics of users, including: name, race, age, religion, gender identity, sexual orientation, physical or intellectual disability, medical condition (physical or mental), economic status, Criminal records, union membership, etc.
3.Don’t use offensive language
Ads must not contain profanity and must regulate the use of grammar, punctuation, numbers and letters.