People frequently inquire how
long they should keep dropshipping a product if it does not sell.
This can be tough for beginners
to determine because it requires some intuition and expertise.
However, one thing is certain.
When a dropshipping product fails to sell, something is obviously wrong.
When a dropshipping goods does
not sell, it is critical to try to figure out why. Based on this, you can
decide whether or not to continue selling it for a few more days or weeks.
In this article, we\’ll look at
some of the possible reasons why your product isn\’t selling. When you
understand why your product isn\’t selling, deciding whether or not to keep
selling it becomes much easier!
What should you do if your dropshipping goods is failing to
sell?
So, what do you normally do when
you have a problem?
You try to identify the source of
the problem before attempting to solve it, correct?
That is exactly what we shall
attempt to do today. If you can identify the source of the problem, you can try
to solve it!
If your dropshipping product is
not selling, you should investigate why. There could be a number of reasons why
your product isn\’t selling. It is your target audience, your pricing, the look
of your business, or the product itself.
Today, we\’ll help you figure out
why your product isn\’t selling and how to fix it!
Reasons why your product isn\’t selling
You might believe that there are
lots of reasons why your product isn\’t selling.
While this may be accurate,
practically all reasons can be categorized into four major factors. These will
be explored in this section!
The following are the causes that
stem from the ecommerce buying funnel:
This is a high-level overview of
the steps a client takes from the moment he sees a product until he buys it.
It is really simple to
understand. Here\’s how it works:
·
When a customer becomes aware of your goods
(often after seeing an ad of yours).
·
View the following content: When a consumer
visits your product page.
·
When a consumer clicks the \”Add To
Cart\” button, the item is added to the customer\’s shopping cart.
·
Start the checkout process: When the customer
clicks on \”Buy Now\” in the cart.
·
Purchase: After the customer has completed the
entire checkout process and purchased the product.
Analyzing your data can typically
reveal a step in the funnel with a large dropoff in clients. For example, if
you discover that many individuals add your goods to their carts but only a
small percentage of them complete the checkout!
So, let\’s look at the four most
common reasons for large dropoffs in the ecommerce sales funnel.
1. You are not
marketing effectively
There are numerous methods for
promoting a dropshipping store, ranging from search engine optimization to
social media marketing.
If your store\’s marketing isn\’t
working, you\’ll notice a significant drop off from the awareness stage to the
view content stage in the ecommerce sales funnel.
Another possibility is that you
aren\’t reaching anyone at all, which implies that no one is in the awareness
stage to begin with.
Every dropshipping store must
market to attract clients in order to sell products. Customers will not reach
your store simply because your domain is live!
With so many marketing
alternatives available, it\’s critical to understand which strategy is ideal for
your product. Each marketing approach has advantages and disadvantages, and
understanding them can help you choose the best one for your business.
Using the right marketing
strategy is only one half of the equation. If you observe that your advertising
reach a large number of people but only a small percentage of them click the
link to your product page, you may be targeting the wrong audience.
Before you begin marketing your
product, you should have a firm grasp on your ideal customer, often known as
your buyer persona.
Personal information, values and
concerns, bad information, and interests are crucial for online companies to
know about their target customers!
Knowing this information will
make it much easier to target people who are most likely to buy your product.
For example, while marketing your
store with Facebook Ads interest targeting, you will be able to directly enter
the interests of your buyer profile into your ad campaign!
Following the completion of your
marketing activities, a sufficient number of people should enter the awareness
stage of your sales funnel, with a suitable percentage of those people clicking
the link to your product page.
2. Something is
incorrect with the design of your store.
After you\’ve sorted out your
marketing, you should have a sufficient number of individuals looking at your
product page.
If you\’re still not receiving any
sales, there could be something wrong with your store\’s design that is
preventing customers from continuing through the purchase funnel.
Looking at your store through the
eyes of a customer can assist you figure out what\’s wrong:
·
Does your product appear to be a good buy?
·
Does your shop appear trustworthy?
·
Are the steps for purchasing the product clear?
If you\’re having trouble seeing
your store through the eyes of a customer, you may have friends and family come
in and offer you feedback on what you could better.
Using the incorrect payment gateways
Another reason your dropship
products aren\’t selling could be due to payment gateway issues.
To begin, you should place a test
order for your store to confirm that all of your payment gateways are
operational.
It\’s also possible that your
payment gateways are operational, but you\’re not providing your audience with
the payment alternatives they want.
Those in the United States, for
example, may choose to pay with credit cards, whilst people in the United
Kingdom may prefer to pay with PayPal.
Not properly configuring shipping prices
Shipping and delivery settings
for certain dropshipping stores might be complicated to configure.
If you use Shopify, you may
encounter questions such as:
·
How do I configure the shipping rates?
·
Is it necessary for me to develop new custom
shipping rates?
·
Do I need to set the \”Packages\” and
\”Packing slips\” options?
·
How do the shipping zones function?
Because there are so many
options, it\’s easy to make a mistake.
3. Your pricing
strategy is ineffective
Your chances of selling a product
will skyrocket if you have perfected your store\’s marketing and design.
Many people should have made
their first sales by now, but if you haven\’t, your product\’s price may be too
high.
When deciding on a selling price
for your goods, going with your gut instinct is not a good idea. It would be
preferable if you examined factors such as product costs, taxes, and
psychology.
A pricing plan will assist you in
setting an appealing selling price and maximizing revenues.
4. Your goods is
ineligible for dropshipping
If the key problems I outlined
above aren\’t the reasons your goods isn\’t selling, there\’s only one option:
you\’re not selling a winning dropshipping product.
Products may lack the attributes
required to be profitable on a dropshipping site.
Winning items frequently solve a problem,
have a \”wow factor,\” have high profit margins, and/or are difficult
to find in local retailers.
If your product lacks these
features, don\’t panic; it\’s perfectly fine to move on to another. (Avoid
becoming \”married\” to your product!)
In other words, if the product is
still not selling, you should discontinue dropshipping it. You will have a
better chance of success if you test new products rather than marrying one
product and trying to make it work for an extended period of time.