Today, I will share 5 popular products on cross-border independent websites.
For each product, I will share its advertising link, independent website store reviews, AliExpress supply sources, and Facebook advertising interest.
word recommendations, I believe it will be very helpful for novice friends!
In addition, in the process of finding these products, I used an independent website product selection tool, and the article has an introduction to its use:
Independent website product selection tool is unveiled
Without further ado, let’s get started!
Hot item 1: Faucet filter
Let’s take a look at the product’s Facebook ad:
He said: I bought a faucet filter with a 7-stage filter element. The filter is very easy to install and can be directly connected to the faucet outlet. This faucet filter can help remove metals and chlorine, as well as a large number of pollutants. The filter element can be replaced after a period of use. The used filter element is visibly dirty.
Many people in the ad comment area bought this product and found it useful.
Store Reviews
Next, let’s take a look at what the independent website looks like.
A brief review:
1) Look at the homepage. It is a single product website. The entire store mainly promotes the faucet filter. The entire website looks grand and high-end, and it is worth learning from. I checked it out and found that it uses the Shopify template called Focal
2) Look at the product page. The product price is $59. The selling point in one sentence: Provide safe and delicious water, help hydrate, and keep healthy.
Users can buy additional filters. 2 can last for 6 months, which costs $33, and 4 can last for 12 months, which costs $46.
Scroll down the page and you will see the Add to Cart button at the top of the page, which is convenient for users to add products to the shopping cart.
The filter can remove 99% of the dirt in the water. The user reviews below have pictures and videos.
The pictures and text are used to visualize the dirt.
AliExpress Supply
Next, let’s take a look at similar products on AliExpress:
The supplier I found has similar products with free shipping, and currently sells for $8.14. Because AliExpress has been doing promotions and adjusting prices, the price you see may not be the same as mine, so let’s use $8.14 as an example.
If you sell the product for $59 like this independent website seller, and don’t charge shipping, the gross profit of a single product is $59-8.14, which is equal to $50.86.
Suppose you have 10 orders a day, and the gross profit for a day is $508.6, then after 10 days, your gross profit is $5086.
In addition, according to my experience, there is a sales strategy for this type of product to increase profits, which is to sell a package. What does it mean?
When we sell this filter, we can sell it with different numbers of filter cartridges.
Because for consumers, the demand is to drink more reliable direct drinking water for a long time. It is not enough to have this filter alone, and they have to buy filter cartridges regularly. At this time, you tell him that I have prepared a combination for you. You can buy a filter and filter element combination and use it for one year or even two years. This way, the consumer can save trouble and you can also earn more money from the filter element. Why not?
Facebook interests
Facebook interests
If we want to run Facebook ads, I recommend these 5 Facebook interests for testing:
The first interest is health and wellness, the second interest is parenting,
the third interest is home owners, the fourth interest is college,
the fifth interest is housewife.
Hot item 2: Bluetooth sleep aid headphones
This is a product that solves pain points. Let’s watch the ad video first:
This ad is very simple. A girl is resting on the sofa. She is not affected by her husband’s snoring because she is using a Bluetooth sleep-aiding headset.
The headset can help her fall asleep quickly because there are no earplugs and her ears don’t hurt.
This product integrates the functions of a light-blocking eye mask and headphones. There are speakers on both sides. You can listen to music, meditate, listen to white noise, and can also isolate external noise.
I read many comments in the comment area, and many people approve of this product: some people say it is very suitable for cycling, because ordinary headphones are easy to fall off, and those professional sports headphones don’t have this headband; or when flying, you can use it while listening to music and blocking the light to rest. Some people also make suggestions and ask questions.
So, I strongly recommend independent site sellers to look at the comment area of product ads more.
We can find the real needs of users here, find inspiration for advertising, and inspiration for product pages. For example, for this product, we can make ads for using the product in different scenarios, such as on a treadmill, while cycling, and on an airplane.
Store Reviews
Next, let’s take a look at the website and give a brief review:
1) Take a look at the homepage of the website. The girl in the large picture on the homepage is wearing this Bluetooth sleep aid headset. Here are the product features: good sound effects, super thin speakers, light blocking, single size, fast charging & long-lasting playback, no need to install an APP. Below emphasizes its unique
product features, there is a purchase link, and there is a link to the PRO version of the product.
2) Look at the product page, the price is not high, $29.95. 2 packs are 10% OFF, which is 90% off, and 4 packs are 20% OFF, which is 20% off. There is a YouTube video promoting the product in the description area, and there is a text and picture introduction below.
AliExpress Supply
Let’s take a look at the suppliers of AliExpress:
I can’t believe it, this product is only $0.99 on AliExpress! This should be the price during the promotion period, normally it should be $4.
Assuming the original price is $4.07, the product on the independent site is priced at $29.95, and the shipping is free, then the gross profit of a single product is $29.95-4.07
which equals $25.88.
Facebook Interests
If you want to run Facebook ads, I recommend these 5 Facebook interests for testing:
The first interest is gadgets, the second interest is travel,
The third interest is riding, the fourth interest is music,
The fifth interest is insomnia.
Hot item 3: PuzzleRacer Car Track Set
This product is for children. Let’s watch the advertisement:
The video has a girl’s voice, saying that it is a perfect toy for children.
She just wants to find a unique and different toy. She saw this toy online and wanted to buy it.
Unlike similar toys, the map of this toy is composed of puzzles, and different maps have different movement trajectories.
This toy allows children to learn puzzles and enjoy the fun of running toy cars on the models they have assembled.
I saw in the comment area that many elders said that they would give this to their grandchildren, and some said: This toy can be designed to be played by cats, and the car can be replaced with a mouse model.
Store Reviews
Next, let’s take a look at the store:
1) Take a look at the homepage, which is relatively simple. Currently, there is only one product for sale, with 4 types. The size of 15 accessories is sold for $95, and the size of 25 accessories is sold for $39.95. Below is a form for users to contact the merchant.
2) Look at the product page. There is a question below the price to attract the user’s attention. It means: Are you looking for a toy that inspires creativity, strengthens problem-solving skills, and is entertaining? Here are 5 selling points.Next, let’s take a look at the store:
1) Take a look at the homepage, which is relatively simple. Currently, there is only one product for sale, with 4 types. The size of 15 accessories is sold for $95, and the size of 25 accessories is sold for $39.95. Below is a form for users to contact the merchant.
2) Look at the product page. There is a question below the price to attract the user’s attention. It means: Are you looking for a toy that inspires creativity, strengthens problem-solving skills, and is entertaining? Here are 5 selling points.
AliExpress Supply
Let’s take a look at the AliExpress supplier:
This supplier has similar products. We need to find the price of the product with 15 accessories, which is $33.5, and the price of the product with 25 accessories is $5.06.
The independent website sells a single product with 15 accessories for $29.95, and the shipping fee is $4.95. Then, the gross profit of a single product is 34.9-3.5, which is equal to $31.4.
Facebook Interests
If you want to run Facebook ads, I recommend these 5 Facebook interests for testing:
The first interest is child, the second interest is Montessori,
The third interest is gift, the fourth interest is parenting,
The fifth interest is grandparents,
Hot Item 4:ZipString
It is also a toy that can be played by children and adults. Watch the advertising video first.
This toy is called ZipString. It can glow and looks cool. When you press the button, it floats in the air, which makes people mistakenly think that it can violate the basic laws of physics.
You can show off this toy in front of your friends. It also has other shapes and ways to play.
This toy has no practical use, but it is fun and interesting. It is suitable as a gift for children and adults. You don’t have to worry about running out of power. You can charge it with a USB port.
Children can use it to play games, jumping through it.
The boy’s favorite way to play in the video is to swing the toy in a dark environment to create a lightning effect. Finally, the product inventory is limited. If you want it, buy it quickly.
Store Reviews
Let’s see how the store is doing:
1) First look at the store homepage, it looks very cool, the left is the new version, the right is the original version, and below are video introductions, user reviews, product
parts introductions, etc. The store looks very good. I checked and found that it uses a Shopify template called refresh (template link), welcome to have a look.
2) Let’s look at the product page, 1 is $28.99, the more you buy, the cheaper it is.
Think about it, whether it is offline shopping or online shopping, are merchants guiding you to buy more? For example, buy 2 get 1 free, buy a few pieces
get discounts, get discounts when you spend a certain amount, and so on.
AliExpress Supply
Let’s take a look at the suppliers of AliExpress:
There are similar products on AliExpress, the cost price is US$1.52, and one is sold for US$28.99 on the independent site. The shipping fee to the United States is US$6.28, which adds up to US$35.27.
So, the single gross profit of this product is US$35.27-1.52=33.75.
Facebook Interests
If we want to run Facebook ads, I recommend these 5 Facebook interests:
The first interest is DIY, the second interest is kids,
The third interest is StarTrek, the fourth interest is gift,
The fifth interest is parenting,
Hot item 5: Stove fan
Let’s watch the ad video first:
This video originally has no sound. This fan can be used with the stove to spread the heat more quickly and evenly in the room, which is equivalent to saving heating energy.
The cooling fan is not big in size and the sound is very small, which will not affect your reading. There is a boy reading a Harry Potter book in the picture.
From the comment area, we can see that this product has also been recognized by many consumers, and many people have bought 2.
Store Reviews
Take a look at the independent website store:
Take a look at the homepage, a 4-blade stove fan is sold for $69.99. It has 3 types, 8 blades, 2 types with 4 blades, and also sells
small stove peripherals. Below are 3 user reviews with pictures.
The second comparison picture is very good, with it, the heat can be covered to the user. The last picture means that it does not need batteries or electricity, it is the heat that drives it to operate.
AliExpress Supply
Let’s take a look at the suppliers on AliExpress:
On AliExpress, this supplier has a similar product with 7 blades.
The cost price is $18.96, free shipping, and it sells for $69.99 on the independent site, plus $9.855 for shipping, which is $79.84
So, the gross profit of a single product is $79.84-18.96=$60.88.
Facebook Interests
If you want to run Facebook ads, I recommend these 5 Facebook interests:
The first interest is HVAC, the second interest is office,
The third interest is stove, the fourth interest is housewife,
The fifth interest is gift
Okay, that’s all I have to say about the five popular products on cross-border e-commerce independent sites in January 2025.