Shopify is a SaaS website building tool. It is one of the main tools for many independent website sellers or brands to expand their business. According to the information on Shopify\’s official website, the approximate cost and included services are as follows:
Price of Shopify:
Basic Shopify Plan: $29.99/month;
Shopify Plan: $79 / month;
Advanced Shopify Plan: $299 / month;
Advance payment can enjoy 10% discount for one-year package and 20% discount for two-year package
Free trial period: 14 days
Customer service option: Call back support; Email support; Provision of services in 19 languages; Community Forum
Integrate sales channels: Facebook, instagram, Google, Walmart marketplace, eBay, and Amazon
1. Register Shopify
Log in to Shopify\’s official website, click sign up, create an account, enter the necessary information fields, and click the \”start free trial\” button.
Note that Shopify store name is unique. The system does not allow the new store name to coincide with the existing name. After naming the store, the seller needs to enter information including name, address, country / region and contact number according to the system prompt.
In this process, the system will ask the Seller whether there are products. If so, the system will continue to ask the seller about the specific types of products sold.If you just want to try Shopify, you can do it in \”do you have products?\” Select \”I\’m just playing around\” from the drop-down menu of \”I\’m just playing around\”, and select \”I\’m not sure\” in the \”I\’m just playing around\” section
After the above steps are completed, click \’I\’m done\’.
2.Log in to the store page
After registration, the seller will be directly guided to the store management interface. At this point, the seller can start customizing the store, uploading products, and setting payment options and transportation options.
3.Choose your favorite \”theme\” or \”layout\”
Shopify has its own official theme mall. The store themes contained in the mall are fully supported by corresponding designers.There are two options for themes: free theme (template) and paid theme (template). Each theme will be configured with a detailed modification list, even if you don\’t know the code. Compared with free themes, paid themes (mostly between $100 and $180) usually provide you with more modification options and more flexible design purposes.Of course, using free themes can also build a good independent website.
If you want to make all-round changes to a subject but have no programming experience, you can choose to seek the help (pay) of Shopify\’s official \”Shopify experts\” team to realize the full customization of the web page.
4.Edit Shopify settings.
Most Shopify themes allow you to make some changes. Of course, you can also modify the final appearance of the store on a large scale, so you don\’t have to worry that using Shopify template will make your store look the same.
In the background management interface, you can select \”themes\” from the navigation menu on the left. On this page, you can see the real-time theme. In the top bar of the page, there are two buttons in the upper right corner of the corresponding position.The first is \”action\”, which contains some basic settings, including options that allow sellers to make copies of the theme.This is one of the functions you are recommended to use. If there is any dissatisfaction in the process of template modification, you can directly delete the copy and restart the corresponding design.
The second button is customize. After clicking, the system will automatically jump to the page that can control all the basic functions of the store template.Here, you can deeply explore the purchased templates, test the functions, and fully understand the functions of the templates.
5.Upload products
Select \”products\” in the navigation bar on the left of the page and click the green button in the middle of the page to add products.
In this process, you need to add product details as much as possible, including name, description, URL and other SEO contents that need special attention.And detailed product details can also make consumers have a clearer understanding of the product.
Clear product pictures can promote store sales. You can use close-up and other composition methods to highlight product characteristics;In addition, in order to make the overall page of the store coordinated and tidy, it is recommended that the seller upload product drawings with the same size.
After filling in and uploading all contents, be sure to click the \”save product\” button in the upper right corner and the lower right corner.
You can also set collections. The products in the collection need to have some common features, which can meet the search needs of consumers when shopping.
6.Select payment gateway
Setting up payment allows you to accept payments from consumers through the website. Price and commission rate are very important, but it also depends on the functions provided by different payers.
When choosing a payment service provider, the seller needs to consider the transaction handling fee, supported card types and out of store checkout
7.Give Shopify stores more \”vitality\”
Before the store website is officially launched, the seller still needs to control the relevant details of logistics plan and tax.You should make sure to fill in all necessary business information in the setting area in the lower left corner, and turn on the Google analysis function to facilitate the follow-up tracking and analysis of store traffic sources
8.Add domain name
If the website wants to go online, it also needs a domain name. There are two main ways to obtain the domain name:
1.Buy a domain name from Shopify, and the domain name will be automatically added after the purchase, which can save you some time. The annual fee of this kind of domain name is $9-14
2.Buy domain names from third parties such as GoDaddy, which start at $10 / year. The disadvantage is that you need to redirect DNS records yourself